How is a Building's Significance Expressed to Different Groups?

Earlier this week, we talked about the article "So What?  Who Cares?", which examines the importance of addressing the questions "Who is the target audience in this essay?" and "Why is this essay important?".  During the discussion, I realized that these questions apply to more specialties than writing, such as architecture.  There are many architectural feats around the world that answer both of these questions, in particular the Bata Shoe Museum in Toronto. 

Bata Shoe Museum, Toronto

The Bata Shoe Museum is both visually appealing and answers both of the questions, "Who Cares?" and "So What?".  Architect Raymond Moriyama uniquely designed the building to represent the museum's purpose of showcasing shoes from history and different cultures - the museum is constructed to look like a shoebox.  Because of its purpose, the museum has a huge audience that includes tourists, shoe fanatics, and architects, and its importance and impact ranges for different sectors of its audience.  Tourists come to the museum for its unique exhibits and its stature as a distinguished attraction in Toronto.  They leave the museum with new and uncommon knowledge about shoes.  Going to the Bata Shoe Museum is probably on a shoe fanatic's bucket list because it contains a diversity of shoes.  They are impacted the same way as tourists:  they receive remarkable information about a distinctive field.  Although the information that can be acquired at the Bata Shoe Museum is important, architects value the building's outward appearance and functionality more because they are important factors to the museum's success.  Architects are also impacted differently since they are primarily searching for inspiration for their own designs.